RBI World’s First Central Bank With One Million Followers On Twitter
Mumbai: The Reserve Bank of India (RBI) has achieved a rare milestone by becoming the world’s first central bank with 1 million followers on social media platform Twitter.
“RBI Twitter account reaches one million followers today. A new milestone. Congratulations to all my colleagues in RBI,” RBI Governor Shaktikanta Das tweeted on Sunday.
RBI Twitter account reaches one million followers today. A new milestone. Congratulations to all my colleagues in RBI.
— Shaktikanta Das (@DasShaktikanta) November 22, 2020
The RBI created its Twitter account in January 2012.
Indonesia’s central bank occupies second place, with 757,500 followers, while Mexico’s Banco de Mexico is third with 774,200 followers on Twitter.
The number of RBI followers has more than doubled since March 2019, an official said, attributing the meteoric rise in popularity of RBI on social media platforms to various online campaigns undertaken by the central bank. On April 20 alone, RBI’s handle ‘@RBI’ added 131,000 new followers, he pointed out.
India’s banking regulator has two Twitter accounts — @RBI and @RBIsays. While the first one is used to communicate key policy decisions, the latter is a public awareness initiative which regularly publishes crucial financial information and tips for the general public, reports ET Now.