New Delhi: Tata Sons had promised to rebrand Air India after acquiring the airline last year.
On Thursday, the world got to see the new avatar of Air India.
A new logo and fresh colour scheme of the planes were unveiled at an event in Delhi on Thursday.
Tata Sons Chairman N Chandrasekaran said the new logo “signifies limitless possibilities.”
Aircraft with the new design will be operational from December.
A modern take on Air India’s iconic Maharaja mascot, the new logo comes with a different design and a new colour scheme of red, white and purple.
Revealing the bold new look of Air India.
Our new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern.
Travellers will begin to see the new logo and design starting December 2023.#FlyAI #NewAirIndia
*Aircraft shown are… pic.twitter.com/KHXbpp0sSJ
— Air India (@airindia) August 10, 2023
It replaces the old logo which featured a red swan adorned with the distinctive orange Konark Chakra.
“Air India’s new logo symbol — ‘The Vista’ — is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline’s bold, confident outlook for the future,” Air India said in a press release.
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