Bhubaneswar: Bollywood icon Madhuri Dixit has been appointed as the brand ambassador of Odisha Handloom and the state government has sanctioned Rs 1.6 crore for the assignment, the Assembly was informed on Wednesday.
Sharing this information while answering a question in the House, Handlooms Minister Pradeep Bal Samanta said that the amount will cover her travel, accommodation, and other related expenses,
The appointment of Madhuri Dixit aims at promoting Odisha’s traditional handloom sector on the global stage. Through this initiative, the rich heritage of Odisha’s handloom will gain international recognition, and the social and economic conditions of the state’s weavers are expected to improve significantly, he saod.
The Minister further stated that the appointment of the Bollywood actress is likely to give a major boost to Odisha handlooms, showcasing traditional craftsmanship and helping local weavers gain better market access both nationally and internationally.
It may be noted that Madhuri Dixit graced the 11th National Handloom Day celebration in Bhubaneswar as a special guest in August, this year.
