New Delhi: Zomato deals, offers and discounts are a win-win situation when it comes to online delivery of food and are very lucrative too. But it seems the best marketing strategies can go wrong as happened in this case. A man called Bhupendra, took to Twitter to share a post explaining how online platforms strategise their offers and deals.
Bhupendra shared a screenshot from Zomato’s app with two gulab jamuns priced at Rs 400, available at an 80 per cent discount, bringing the price down to just Rs. 80. Similarly, a 200-gram gajar halwa, initially priced at Rs. 600, came down to Rs 120 after an 80 per cent discount.
He added a note of sarcasm alongside the post, “400 rupees for 2 gulab jamun, 3000 rupees kg gajar halwa; after that 80% off. Can’t believe that it is that much cheap. Am I really living in 2023? #Zomato is too generous for people living in 2023.”
400 rupees for 2 Gulab Jamun, 3000 rupees kg Gajar halwa, after that 80% off. Can’t believe that it is that much cheap. Am I really living in 2023?#Zomato is too generous for people living in 2023#zomatobanarhapagal, #createdinflation, #jiyetojiyekaise @deepigoyal pic.twitter.com/AdvFVbhBvu
— Bhupendra (@sbnnarka) January 22, 2023
People reacted to the incident strongly. “It’s a generous discount. I saw a cold coffee with Rs. 1000 but was cut down to 120,” a person wrote. Another comment read, “How lazy and stupid we Indians are becoming that instead of cooking at less price at home, we are paying so much for this crap and making this company a millionaire!”
Here is what Zomato said in response: “Hi Bhupendra, we would like to get this checked. Please share the restaurant details via a private message (link below) and we will reach out to the restaurant to confirm their prices.”
