Sony Launches World’s Smallest Full-Frame Camera, Aimed At Vloggers

Bhubaneswar: Here’s something for vloggers — the world’s “smallest and lightest full-frame camera system”, which Sony launched in India on Wednesday. Named Sony Alpha 7C, it is priced at a hefty Rs 1,67,990 for the body and Rs 1,96,990 with the SEL2860 kit lens.

It is available at all Sony Centres, Alpha Flagship stores, and other stores across the country.

It can take 4K footage with AI real-time tracking and eye-autofocus, making it great for content creators and vloggers.

There’s a 3-inch TFT touchscreen display that swivels as well.

The 35mm full-frame Exmor R CMOS sensor is a 24.2MP unit and can record videos in RAW.

The Sony Alpha 7C has Dynamic Range Optimiser and Auto High Dynamic Range feature, long exposure noise reduction, Fast Hybrid AF, phase-detection, 1200-zone evaluative metering, histogram, digital level gauge, real-time image-adjustment display and more.

The battery lasts for up to 740 shots or up to 140 minutes of video recording.


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