Mumbai: Swiggy is set to shut down Scootsy — its Mumbai-based premium food delivery services platform — and merge operations with the company’s mobile application.
The merger is expected to help Swiggy get hold of Scootsy’s high-end customer and restaurant base.
Swiggy is also planning to set up a premium category within its mobile application to target its premium users in future.
“By June-end, Swiggy will transition Scootsy’s partners, fleet and nudge consumers to its app and shut Scootsy. This will be the first major milestone in setting up the premium category for Swiggy.” A company spokesman said.
Swiggy had taken over Scootsy in 2018. Despite the takeover for an estimated Rs 50 crore, the company allowed it to operate as an independent entity. While aggregating dining options in Mumbai, Scootsy used to provide services to premium, big-size food delivery, stores, gifting services and bakeries.
Also Read: Zomato & Swiggy To Deliver Food During Weekend Shutdown In 11 Odisha Districts
Comments are closed.