In a historic first, the 97-year-old iconic TIME magazine has shed its signature logo on the cover of the upcoming November 2 issue and replaced it with VOTE.
The US Presidential election on November, which is being perceived as one of the most crucial elections in the nation’s history, pits incumbent Donald Trump against Joe Biden.
Explaining the unprecedented move, TIME editor-in-chief and CEO Edward Felsenthal has said, in a note to readers, “we have a once-in-a-generation opportunity to change our tune” after what has been a year of “pain, hardship, chaos and loss”.
“To mark this historic moment, arguably as consequential a decision as any of us has ever made at the ballot box, we have for the first time in our nearly 100-year history replaced our logo on the cover of our US edition with the imperative for all of us to exercise the right to vote,” explains Felsenthal.
The cover shows a woman wearing a bandana as a face covering with a picture of a ballot box and ‘vote’ printed on it.
