Bhubaneswar: Tourism and culture minister Ashok Chandra Panda unveiled the logo and website of Odisha Travel Bazaar-2017 on Thursday.
“The department of tourism in association with Federation of Indian Chamber of Commerce and Industry (FICCI) is organising the Odisha Travel Bazaar at Hotel Mayfair Hotels & Resorts from October 15 to 17. The dedicated website (www.odishatravelbazar.com) and a logo for the Odisha Travel Bazaar 2017 has been launched with a view to brand the
event nationally and internationally,” the minister said.
The basic objective of Odisha Tourism is to create adequate infrastructure within the state, attract more tourists and lengthen their stay in Odisha and promote and market its products in the source markets as a preferred destinations. Keeping this in mind multiple events have been lined up like Indian Association Tour Operators (IATO) annual convention from September 7 to 10. About 40 foreign tour operators, 20 inbound operators and 10 domestic tour operators and selected air line operators are likely to participate in the event, he added.
This is an exclusive B2B event of hosted buyers and sellers, where 56 stakeholders from the state are taking part in the event as sellers, informed principal secretary Mona Sharma.
Official sources said Odisha Tourism is redefining its strategies to promote its destinations by inviting more tour operators, travel agents, travel writers, TV team, etc through its hospitality programmes to educate them about the state and promote it.
To promote this event nationally, a Roadshow was successfully organised in New Delhi on August 22 and another will be held in Mumbai.
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