[Watch] First Time: Four-Year-Old Sikh Boy Features In Burberry’s Children’s Collection Ad

New Delhi: British brand Burberry has come out with an advertisement featuring a Sikh boy for the first time. The high-end luxury brand is being praised by netizens all over as they cast 4-year-old Sahib Singh for their children’s collection “back to school” ad. Adorable photographs of Sahib in the brand’s clothes and a black ‘patka’ are winning hearts on the internet and have obviously gone viral online, India Today reported.

Sahib Singh was featured in the Burberry ad along with other children from different ethnicities. In the pictures, he is wearing a Burberry jacket with shorts and white sneakers.

The adorable pictures of Sahib Singh in Burberry’s children’s collection were shared by Burberry on their official Instagram handle.


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The photos were also shared by Singh from his own Instagram account which is handled by his parents.

“Bursting with pride for our little Singh! He had so much fun at this shoot and we really loved meeting everyone on set. Being part of the Burberry Bear AW 22 campaign is incredible and to be the first ‘patka’ wearing model for the biggest British brand is just an amazing achievement for our little 4-year-old and the Sikh community,” reads the caption of the post.

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