Advertising has always been a reflection of society. The phase of the 1990s saw an introspective era of advertising which was more realistic, sober, less indulgent, and more restrained.
The delightful chime of ‘Action Ka School Time’ in the mornings was a treat to the ears and ‘Fisherman from the Fevikwik’ is etched in the minds of the consumers.
Be it the popular ad jingle of Amul ‘Doodh Doodh’ or the then-popular ‘Hamara Bajaj’ take you further down the memory lane. Here are few iconic 90s Indian ads that refuse to fade away in the sands of time.
Vicco Turmeric Cream:
Action: School Time: