‘Why So Serious,’ Netizens Ask Sabyasachi About Models In His New Jewellery Ad

New Delhi: Not long after the ‘mangalsutra ad’ which showed same-sex couples, celebrity fashion designer Sabyasachi Mukherjee is at the receiving end of criticism again.

This time it is for a new ad for his Autumn/Winter 2021 Collection of fine jewellery. The ad features three models decked in the new jewellery collection.

The ad showcases different designs of the new collection by the fine jewellery segment of the luxury brand. “Sabyasachi Fine Jewellery @sabyasachijewelry featuring uncut and brilliant cut diamonds, opals, pearls, emeralds, aquamarine and coloured stones in 22k gold,” explains the caption shared in the official Instagram profile of Sabyasachi.

What is wrong with the ad? You would ask.

Nothing on the face of it. But netizens do have a problem with it. After the release of the ad, netizens promptly took to Twitter to express how the models featured in the ad were looking too “serious”. While some criticised their facial expressions, others had opinions about the backdrop of the ad.

Here’s what they said:

Others however, liked the creative concept of the ad and gave their opinions.


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