Xiaomi Leads In Smart TV Sales In India, Again

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Chinese tech company Xiaomi has again succeeded in being the number one seller of smart TVs in India with a quarter-on-quarter (QoQ) growth of 46 per cent and year-on-year (YoY) growth of 69 percent in Q3 2019.

The company has a 33 per cent market share in India and has reportedly sold over 5,00,000 Mi TV units in just 24 days in October.

“Our TVs have always upheld the core philosophy of providing a content-first and consistent experience with a focus on India. Its PatchWall 2.0 provides over 7 lakh hours of content in 16+ languages, 18+ content partners, and live news,” said Raghu Reddy, Head-Categories and Online Sales, Xiaomi India.

Xiaomi has expanded its offline presence as well. The TVs are available across 70+ Mi Homes, 20+ Mi Studios, 2,500+ Mi Stores and several Mi Preferred Partner outlets.

More than 85 per cent of Mi TVs sold in India are made in India.

Mi Smart TVs now support platforms such as Netflix, Prime Video, Hotstar, ZEE5, YouTube and more.

The TV range starts from Rs 12,499 for the 32 inch model.

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