New Delhi: After Mi and Redmi, Xiaomi has launched a new sub-brand – Poco. The company aims to make phone dedicated to performance under this name. The Poco F1 is the 1st phone under this brand and it was launched on Wednesday.
Like Xiaomi’s other offerings, Poco is also affordable. With a starting price of just Rs 20,999, the F1 is currently the cheapest phone (Rs 14,000 cheaper than OnePlus 6) to feature the Snapdragon 845 chipset, similar to the one on Zenfone SZ, OnePlus 6 and other mid-range flagship phones. The Poco F1 also boasts of new tech such as ‘LiquidCool’, which has copper tubes inside that help dissipate the heat quickly. Contrary to the name, there is actually no liquid coolant in the phone. The phone has infrared support for using the face-unlock feature in the dark.
When you know that the true #MasterOfSpeed has arrived. #POCOF1 is here. pic.twitter.com/fAdUBRkpBv
— POCO India (@IndiaPOCO) August 22, 2018
The Poco F1 comes in 6.18-inch Full-HD+ display with a notch. It has up to 8GB RAM and up to 256GB storage. The battery is a big 4000mAh and has QuickCharge 3.0 fast-charging support. The main camera is a 12-MP Sony IMX363 + 5-MP setup. It has real-time AI photography support. The front is a 20-MP unit. The front camera also supports HDR.
The Poco F1 has a new different version of MIUI. It is based on the Android Oreo 8.1 and Xiaomi promises an Android Pie update this year. The MIUI for Poco has a new launcher called Poco Launcher that can be downloaded from Github for other phones from August 29. The company claims the MIUI for Poco will have faster app start-up, better foreground app performance and improved swiping experience.
The Poco F1 will be made in India. It has a heat-coated polycarbonate body and comes in 3 color options – Steel Blue, Graphite Black and Rosso Red. There will also be a Poco F1 Armoured Edition that will have a Kevlar back panel.
Here is the mega launch offer for #POCOF1
POCO F1 (6GB+64GB) – ₹20,999
POCO F1 (6GB+128GB) – ₹23,999
POCO F1 (8GB+256GB) – ₹28,999
POCO F1 Armoured Edition (8GB+256GB) – ₹29,999
This makes the #MasterOfSpeed the most affordable flagship with Snapdragon 845! How is that! pic.twitter.com/MKr4L2pQey— POCO India (@IndiaPOCO) August 22, 2018
Prices:
6GB RAM, 64GB storage – Rs 20,999
6GB RAM, 128GB storage – Rs 23,999
8GB RAM, 256GB storage – Rs 28,999
8GB RAM, 256GB storage (Armoured version) – Rs 29,999
When Will It Be Available?
The Poco F1 goes on sale on August 29 at 12PM IST via Flipkart and Mi.com. As a launch offer, HDFC cardholders will get a flat Rs 1,000 discount. Jio users will get up to 6TB of additional data and cashback worth Rs. 8,000.
