Bhubaneswar: Yellow Tie Hospitality, India’s leading food & beverage brand and fastest growing quick service restaurants Company launched first outlet of America’s major Genuine Broaster Chicken (GBC) in the Odisha capital on Monday.
The outlet was inaugurated by celebrity chef Harpal Singh Sokh at Patia Square near KITT campus.
Known for chicken lovers worldwide, GBC has the amazing taste that’s winning over the taste buds of chicken lovers across the nation. The residents of Bhubaneswar will now get a chance to taste the ‘broasted’ chicken which is made with a unique technology that makes pressure fried chicken using 50 percent less oil.
Speaking on the occasion, Karan Tanna, founder & CEO, Yellow Tie Hospitality, said, “We at Yellow Tie Hospitality are excited to bring the GBC the most loved chicken brand in Bhubaneswar and are confident that our outlet will be well received in the city. In the coming year, we look forward to expand exponentially and establish over 30+ outlets across the country in cities like Chandigarh, Mysore, and Ahmedabad etc.”
While GBC franchise owner Sanjay Jha expressed happiness over bringing GBC to Odisha for the first time another franchise owner Raman Jha thanked the Yellow Tie Hospitality for providing them the support in terms of recruitment, raw material sourcing, logistics, value engineering and supporting them through the entire launch plan.”
Over the next 4 quarters, the brand plans to set up over 50 outlets across prominent locations in Tier-1 and Tier-2 cities so that customers can easily access a “GBC” for their favourite Chicken anywhere in India. Besides, the brand is also evolving and expanding rapidly to foray into many more locations across the other nations.
