Yuvraj Singh Sends Notices To Real Estate Firms; Why Is The 2-Time World Cup Winner Upset?

New Delhi: Former Team India cricketer Yuvraj Singh has sent legal notices to two Delhi-based real estate firms invoking arbitration clauses over alleged violation of his privacy rights in promotion of construction projects and for delayed delivery of possession of a dwelling unit to him, reported PTI.

One notice, sent by Rizwan Law Associates on behalf of Yuvraj, has sought “adequate damages in terms of delay caused in completion of the Project and issuance of the Letter of Possession in the absence of any reasonable cause or extension in timeline.”

It has further sought “delivery of proper quality, standard, class and grade of the Apartment to My Client who was promised a premium quality Apartment and has been offered an extremely inferior quality Apartment.”

A member of the 2007 T20 World Cup and 2011 ODI World Cup-winning Indian teams, Yuvraj had booked a dwelling unit in 2020 at real estate firm’s project in Hauz Khas.

The notices have been sent to M/s Brilliant Etoile Private Limited and M/s Uppal Housing Private Limited, pertaining to delayed possession of dwelling unit.

Yuvraj’s second notice, issued to Brilliant Etoile Private Limited only, is about infringement of his privacy rights.

“That this dispute principally concerns with the violation of Intellectual Property Rights with respect to the Personality Rights and misuse of Brand Value of the Celebrity i.e., My Client in contravention to the terms of the Memorandum of Understanding dated 24.11.2020, however, My Client reserves the right to add the detailed instances and elaborate in further specificity in the Statement of Claim,” the notice said.

According to the Memorandum of Understanding (MoU), Yuvraj was to promote and endorse the project. However, despite the MoU expiring on November 23, 2023, Yuvraj is aggrieved by the alleged continued commercial use of the services provided by him, including use of his photographs on billboards, project site, social media posts, and articles despite the expiry of the MoU, the notice pointed out.

It was in complete violation of his Copyright, Personality Rights, and Right to Publicity enshrined under the laws and protected as his Intellectual Property Rights, the notice said.