New Delhi: Star cricketer Virat Kohli is the top-earning Indian on photo and video blogging platform Instagram. As per a report, Kohli charged a mind-boggling sum of Rs 14 crore for every single sponsored post he put on Instagram in the 2023 list. The list was topped by football great Cristiano Ronaldo, followed by his arch-rival Lionel Messi.
Ronaldo charged a whopping sum of USD 3.23 million, or approximately Rs 26.75 crore. Messi, on the other hand, charged USD 2.56 million per Instagram post, approximately Rs 21.49 crore per post, according to Hopper HQ.
Virat Kohli is the only Indian to have made it to the top 20 list globally. As per the report, he charged USD 1.38 million per post on Instagram. His earnings translate to Rs 11.45 crore for a single post. He has 256 million followers on the platform at present.
Mike Bandar, Hopper HQ’s co-founder, was quite surprised to see how the global superstars’ earnings have soared over the years on Instagram. He also highlighted how sporting superstars’ influence extends beyond the field.
“It’s still shocking to me that the annual money made on the platform increases every year,” Bandar was quoted as saying. “Yet, what fascinates me more is the consistent players at the top.
Among Indians on the list, Bollywood and Hollywood actor Priyanka Chopra Jonas is the next on the list, at the No. 29 position. She charged USD 532,000 or Rs 4.40 crore per post, as per the report.
