Bhubaneswar-Based Startup Acquired By Fintech Major For ₹592 Million

Bhubaneswar: Chief Minister Naveen Patnaik on Thursday tweeted that a fintech startup, iServeU Technology has been acquired by Bengaluru-based Niyogin Fintech for a sum of ₹592 million in cash and stock deal. Niyogin will own 51 percent of iServeU Technoloy.

This company was backed by Startup Odisha and was the first recognised platform to achieve ₹100 crore in valuation and has raised over $8 million in funding.

iServeU has developed a scalable and inclusive payments infrastructure system that enables small village merchants to serve local communities. Transactions worth over US$500 million annually are done on this platform.

The pandemic has reportedly increased digital payments in rural India as well.

“We see Niyogin as a long-term strategic partner and are excited about what Niyogin and iServeU can deliver jointly to rural customers and micro-businesses, transform communities, leverage technology to empower people and accelerate much needed financial inclusion in India,” Debiprasad Sarangi, Co-Founder and CEO, iServeU Technologies said in a statement.


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