Hyderabad: IKEA, the world’s largest furniture retailer opened a huge 4,00,000-square-feet showroom here on Thursday. The Sweden-based popular brand has invested Rs 10 billion in India and is looking to expand across major cities in the country.
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Here are the top facts about IKEA’s launch in India:
- IKEA’s Hyderabad store is located in Hitec City and covers an area of 13 acres, making it one of the largest furniture showrooms in the country.
- A company release stated that more than a 1000 items would be priced under Rs 200. The store would have around 7,500 products.
- Do-It-Yourself (DIY) products are the company’s forte and there will be a large section of it.
- IKEA will open its next store in Mumbai soon. It is under construction now. They have purchased land in Bangalore and Gurgaon too.
- IKEA claims the range will also have India-centric products such as idli makers and spice boxes.
- The store also has a 1000-seat cafeteria that serves local food such as biryani, samosas and dal makhani. The menu is kept affordable, a plate of samosas is priced at Rs 10 only.
- IKEA will hire 950 people for the Hyderabad store. They plan to employ 15000 employees in India by 2025, half of which will be women.
- IKEA has also partnered with startup UrbanClap to provide carpenter and other services as it is apprehensive about its DIY model working in India.
- IKEA had tried setting shop in India in 2006 but could not due to stricter FDI rules.
