Instagram Adds Shopping Feature To Reels

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Bhubaneswar: Now you can go shopping for your favourite products on Instagram’s Reels. Businesses, as well as content creators, can now tag products on their Reels.

There is a branded content tag for influencers, who are paid for the posts.

Viewers can tap the tags and buy or save them just like on e-commerce stores.

“Whether you are in candle business making a foray into e-commerce, a musician selling merch or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase,” Instagram said in a blog post.

Shopping will help Facebook earn revenue off sales fees. Rival TikTok is also launching a similar shopping feature by partnering with Shopify.

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