New Delhi: Now, you can order your packaged water sitting at home and also be sure of its authenticity. In a first, packaged water giant Bisleri International, promoting the D2C (Direct to Consumer) concept, has launched a mobile application named Bisleri@DoorStep. The innovative and user-friendly application, which is currently active in 26 cities, is part of Bisleri International’s efforts to scale up its e-commerce venture and meet the growing needs of consumers.
The idea behind the application sprouted during the COVID-19-induced lockdown. This is when the company started delivering mineral water at the doorstep. Soon after this initiative, the company announced the arrival of a one-stop platform where consumers can access all the company’s products, media reports stated, quoting UNI.
Bisleri also provided a subscription facility to ensure an uninterrupted supply of fresh mineral water. The app is the latest step towards strengthening the e-commerce arm of the company. Available for both Android and iOS, the application will ensure that any order placed through it is delivered to the customer’s doorstep within 24 hours.
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