Bhubaneswar: Tata Power Central Odisha Distribution Ltd (TPCODL) felicitated members of Abha Shakti Women Self Help Group (WSHG) in Bhubaneshwar on the occasion of National Handloom Day.
The TPCODL, a joint venture between the Odisha government and Tata Power, distributed hand-woven Ikat sarees and specially made Dhokra badges to the members of Abha Shakti in recognition of their contributions. They have been trained under the Roshni (skilling) programme of Tata Power, to become social change agents.
The women have been provided with livelihood skills through digital technology and knowledge of power discoms’ consumer-centric operations including meter reading, billing, and collection (MBC) activities enabling them to become self-employed. Extending this effort, the company plans to distribute over 2000 sarees to about 1000 Abha Shaktis in the coming days.
Speaking at the event, Energy Minister Pratap Keshari Deb said, “The growth of native SHGs is crucial to the nation’s
development and women empowerment. I am glad that TPCODL is partnering with our government to foster women empowerment while promoting our heritage. This unique initiative by Tata Power and Tata Trust will set an example for Corporate India to partner with grassroot communities, while embracing regional culture, leading to holistic development.”
M Shenbagam, Chief Executive Officer, TPCODL said, “Our Abha Shakti members act as change agents, inspiring communities while contributing to the company’s social development agenda. To recognise our proud association, we have crafted this new identity for them, which is an amalgamation of traditional Odia craftsmanship and new-age techniques, promoting native culture. We hope they wear this new identity with the same pride, which we carry in our partnership with them. This initiative is also a testament to our motto “With You, For You, Always”, nurturing the native heritage along with the best of customer service.”
“Tata Power has always focused on women empowerment and social entrepreneurship as thrust areas under its CSR philosophy. In alignment with UN SDGs, our efforts are designed towards accelerating holistic sustainable development, while promoting and conserving regional heritage,” said Sanjay Banga, President T&D, Tata Power.
The bespoke sarees designed by upcoming young native designer, also has elements inspired by Odisha’s culture like Konark Wheel and the domestic hand-made designs used in rural house-holds during Lakshmi Puja.
In addition to sarees, the handmade Dhokra art badges were also presented to the Abha Shakti members. These badges are made of non-ferrous metal casting that has been traditionally used in India for over 4,000 years.
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