Bhubaneswar: Chief Minister Naveen Patnaik on Friday unveiled a dedicated e-commerce platform (Koraputcoffee.org) to promote Koraput Coffee across the globe.
To popularise the brand, Koraput Cafe in Koraput and Puri were also inaugurated on the occasion of International Coffee Day.
“I am glad, in just two years Koraput coffee has carved a niche for itself. For the benefit of tribal livelihood, my government has undertaken multiple initiatives for the promotion of Koraput Coffee. This year, Coffee Development Trust at Koraput has taken up to 300 ha of new and old coffee plantations,” the CM informed.
A number of such cafes will be set up across the country to establish the brand and transform the lives of local coffee cultivators. This homegrown coffee is a single origin 100 per cent Arabica coffee, official sources said.
“I am humbled to be associated with Koraput Coffee since its inception in 2019. Our new product line Tiger Bright is already catching the eyes of everyone. Many international buyers are approaching us for bulk purchases. I am sure this will help our tribal growers to fetch the competitive prices.” said TDCCOL Managing Director Mansi Nimbhal.
Also Read: The Seeds Of Koraput Coffee Were Sown In 1987
TDCCOL is supporting lakhs farmers and procured 28,790 kg coffee beans from 193 tribal coffee growers in 2020-21.
The beans produced in the tribal-dominated district is being marketed by Tata Coffee globally.
