Bhubaneswar: Odisha’s famous hill-grown Koraput Coffee has found a place in the special kit prepared for the 18th BRICS Summit in New Delhi, giving the state’s distinctive product a fresh platform at the national and international level.
The special goodie bag prepared for journalists and delegates attending the BRICS Summit features a selection of India’s diverse cultural, culinary and handicraft traditions. Along with Koraput Coffee, Bihar’s traditional sattu and makhana, as well as Gujarat’s famed handicrafts, are among the products showcased as representations of India’s rich regional diversity.
The two-day summit will be held at Bharat Mandapam on September 12 and 13, with around 1,200 to 1,300 journalists expected to arrive in the national capital to cover the event. A large number of them will be from BRICS member and partner countries.
With the aim of drawing their attention to India’s diverse traditions, local products and handicrafts, the Ministry of External Affairs has incorporated products from different states into the media kit.
According to the Ministry, the initiative has been designed to showcase India’s story through its diversity, while highlighting its local heritage, innovation and development. The inclusion of products from different regions is also aimed at presenting India’s cultural richness to the international media.
With the participation of the Odisha government, the summit will also offer visitors an opportunity to experience the branding, taste and aroma of Koraput Coffee. The initiative is expected to provide the coffee with greater visibility among an international audience and further strengthen its identity as a distinctive product from Odisha.
