Prasar Bharati All Set To Start 24/7 Entertainment Channel Of DD

New Delhi: With an eye on wider viewership, public broadcaster Prasar Bharati is set to introduce a 24-hour entertainment-film channel of Doordarshan (DD). Union Minister for Information and Broadcasting Anurag Singh Thakur recently told TNIE that the Government is working on the idea of bringing DD’s 24-hour channel, which would be launched soon.

“DD used to have a 24-hour entertainment channel, which was shut down. We want to re-launch it again,” Thakur was quoted as saying. DD Metro, a free-to-air television entertainment channel, was converted into an all-day and all-night television news channel branded as DD News in 2003.

At present, 36 satellite channels including 24X7 regional channels are operational under the DD network besides a free-to-air DTH service. The minister further said (over-the-top) OTT platforms are being approached to invite them for exclusive rights for its programmes.

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