Xiaomi, which is often criticized for showing ads on its MIUI, has decided to keep the user interface (UI) clean on its Redmi K20 and Redmi K20 Pro smartphones in India.
The company displays targeted ads in order to keep the phone prices low.
“For a premium series, like the [Redmi] K-series that we are launching today, we are kind of looking at a different model where these will not have ad-supported monetization,” said Anuj Sharma, Head Of Marketing, Xiaomi India.
The Redmi K20 series, however, has faced a backlash from fans due to its pricing. Xiaomi’s MD India and Global VP, Manu Kumar Jain, wrote an open letter to Mi fans justifying the phone’s pricing. “Redmi K20 Pro has specifications that are only available in flagship phones above Rs 40,000-50,000,” he explained.
The Redmi K20 Pro is powered by Snapdragon 855 processor and the K20 is powered by Snapdragon 710.
Redmi K20 price in India:
6GB RAM + 64GB storage – Rs 21,999
6GB RAM + 128GB storage – Rs 23,999
Redmi K20 Pro price in India:
6GB RAM + 128GB storage – Rs 27,999
8GB RAM + 256GB storage – Rs 30,999
Xiaomi Redmi K20 specifications
The Redmi K20 features a 6.39-inch FHD+ AMOLED display, Snapdragon 730 SoC, 48-MP + 13-MP + 8-MP rear camera, a pop-up selfie camera, in-display fingerprint sensor, Corning Gorilla Glass 5 at front and back and 4000mAh battery with 18W charger.
Xiaomi Redmi K20 specifications
The Redmi K20 Pro features 6.39-inch AMOLED display with HDR support, Qualcomm Snapdragon 855 SoC with Adreno 640 GPU, 48-MP + 13-MP + 8-MP rear camera, a 20-MP pop-up selfie camera, Corning Gorilla Glass 5 at the front and back, 4000mAh battery with 18W fast charger. Xiaomi is also launching a 27W Sonic Charger at Rs 999.
Both the phones will be available on Flipkart and Mi Home stores from July 22 (Monday) at 12 noon.
