Mumbai: After the massive success of his debut film, ‘Saiyaara’, newcomer Ahaan Panday is not only receiving multiple film offers, but is also in demand for representing Gen Z brands.
A source close to the actor revealed to Pinkvilla that Ahaan has already signed a deal with top 6 brands, which are expected to launch with a large-scale campaign this October.
“Every brand today wants to speak to Gen Z, and Ahaan Panday is the biggest male star of that generation, while his Saiyaara co-star Aneet Padda is the biggest female star! It is a no-brainer that Ahaan Panday is the most sought-after young star of the country today because this generation is the hardest to please, and Ahaan has done that with his talent. He has been signed by 6 top brands of the country as per the industry, and YRF is planning a massive rollout campaign of his brands from October onwards!” the source was quoted as saying by Pinkvilla.
The source added, “This kid is the top name in every boardroom today. You can imagine market leaders of every segment today will definitely discuss Ahaan as a front-runner brand endorser if campaigns need to be aimed at Gen Z! From the line up of brands that we are hearing, we can confidently say that Ahaan is being scooped up by all major players who want to bet big on this new sensation and punt their money on him to have a great career ahead.”
“The rollout of brands will shock and awe people in the industry. Expect a blitzkrieg of brand announcements that has never happened before for a debutant in a long, long time. The hype that Saiyaara is a modern-day DDLJ will be proven once again once Ahaan’s brand line-up is announced,” the source concluded.
Before the release of ‘Saiyaara’, the filmmakers had kept both the debutant actors, Ahaan and Aneet away from the limelight.
After the film’s release, the fresh on-screen pairing won hearts and left cash registers ringing at the box-office.
