Mumbai: Actress Kriti Sanon’s sister Nupur Sanon recently became a target of trolls for her fashion brand, Label Nobo, where even basic clothes are priced around Rs 7000 to Rs 26,500.
A Banarasi lehenga costs around Rs 21,000, while a suit costs Rs 26,500.
In the western wear section, a skirt and crop top set is priced at Rs 20,000 and a pair of shorts comes at Rs 2,400.
A section of Reddit users even complained about the clothes’ originality and quality.
One user wrote, “I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME.”
Another remarked, “Who is going to buy at these prices even for her sister’s name?”
Someone accused Nupur of “scamming” people.
One comment read, “Rs 750 last price,” while one user termed it as “Ridiculous.”
Exposing the over-priced apparel, one person wrote, “I have been to Jaipur and Jodhpur the past year and honestly, have found better patchwork jackets from local markets for less than Rs 1500.”
“Bhai yeh sab kapre Rajouri or Chandni Chowk mein dhakke khaa rhe hai. What even????” said another.
“These are the ugliest clothes I’ve ever seen, good lord,” pronounced one netizen.
The ridiculous price points of Nupur Sanons ( Kritis sister) clothing line called Label Nobo. Doesn’t explain why such basic cloths are sold and such high price points.Is it money laundering of some sort ( scamming buyers)?
byu/Affectionate_Post592 inBollyBlindsNGossip
Founded in 2024, Nupur’s clothing brand, Nobo stands for ‘No boundaries’ and claims, “We use premium high-quality fabrics.”
The brand has been endorsed by Kriti, Uorfi Javed, Sanjana Sanghi and Rida Tharana among others.
Nupur, who gained popularity after featuring alongside Akshay Kumar in the music video ‘Filhall’ (2019), initially worked as a management trainee at Delhi Duty Free.
She made her acting debut in the comedy-drama web series ‘Pop Kaun?’ in 2023, alongside Kunal Kemmu.
