New Delhi: Which is the most valuable Indian brand?
Tata Group has been ranked No. 1 yet again, as its brand value increased by 12% to $24 billion.
According to brand valuation consultants Brand Finance, the multinational conglomerate led by example during the COVID-19 crisis by innovating and using technology to reach the masses.
Taj Hotels, whose brand value has gone up by 6% to $314 million, is the strongest brand with a Brand Strength Index (BSI) score of 88.9 out of 100 and an AAA brand rating.
Brand Finance ranks brands across sectors and countries from around 5,000 largest brand in the world and publishes around 100 reports every year.
National lockdowns, due to the COVID-19 lockdowns, hit the hospitality sector hard, forcing brands to re-invent strategy and remain relevant. Taj Group adopted strategic initiatives and offered support to the healthcare sector.
Infosys, whose brand value rose by a whopping 52%, overtook Life Insurance Corporation to occupy second place among Indian brands.
Infosys’ valuation brand skyrocketed during the pandemic, rising 80% in two years since the outbreak of COVID-19 pandemic.
Reliance is at No. 4 following a marginal 5% growth, while State Bank of India (SBI) is the most valuable bank brand in South Asia.
TOP 4 INDIAN BRANDS
1. Tata Group — brand value $24 billion (up 12%)
2. Infosys — brand value $12.8 billion (up 52%)
3. Life Insurance Corporation — brand value $11.1 billion (up 28%)
4. Reliance — brand value $8.6 billion (up 5%).
