New Delhi: Xiaomi on Thursday launched a beard trimmer called Mi Beard Trimmer 1C in India. It is priced at Rs 999.
It has partnered with cosmetics maker ‘The Man Company’ to provide an exclusive ‘Your Salon At Home’ kit.
The kit includes Mi Trimmer, The Man Company Almond & Thyme Beard Oil and Almond & Thyme Beard Wash. The first 500 customers of the Mi Beard Trimmer 1C will get 25 per cent discount on all products of The Man Company.
The trimmer went on sale on mi.com and Flipkart at 4 pm on August 6. Retail outlets will follow soon.
“Xiaomi forayed into the men’s grooming category last year and have received a great response across our channels. With the learnings from the last year, we are now looking to offer the same blend of quality and innovations at a more accessible price point. Equipped with self-sharpening blades, a long-lasting battery along with an LED battery indicator, Mi Beard Trimmer 1C is a one-stop solution to a variety of grooming challenges. We’re confident that this product will appeal to our existing fans and new consumers across India,” said Raghu Reddy, Chief Business Officer, Xiaomi India.
The trimmer has 20 length settings with 0.5 mm precision, along with self-sharpening blades. The lithium battery lasts 60 minutes and can be recharged using a standard USB charger or power bank.
This is not the first trimmer from Xiaomi in India. It also sells the Mi Beard Trimmer priced at Rs 1,399. This one has 90 minutes run time and 40 length settings. Philips, Syska, Wahl, Braun and many other companies sell trimmers in India.