• Latest
  • Trending
  • All
  • Sport
  • Cricket
  • Odisha
BJP Vs BJD: Expect Strong Local Flavour To Campaign Pitch

BJP Vs BJD: Expect Strong Local Flavour To Campaign Pitch

2 years ago
Odisha CM Meets BJP Chief Nitin Nabin In Delhi Amid Cabinet Reshuffle Buzz

Odisha CM Meets BJP Chief Nitin Nabin In Delhi Amid Cabinet Reshuffle Buzz

18 minutes ago
Mojtaba Warns Gulf Region Will No Longer Shield US Military Bases

Mojtaba Warns Gulf Region Will No Longer Shield US Military Bases

47 minutes ago
Iran Claims To Have Downed US Drone, Shot At Fighter Jet Even As Situation Escalates

Iran Claims To Have Downed US Drone, Shot At Fighter Jet Even As Situation Escalates

48 minutes ago
Odisha Court Acquits Abdur Rehman In Al-Qaeda Terror Link Case

Odisha Court Acquits Abdur Rehman In Al-Qaeda Terror Link Case

1 hour ago
West Bengal Opens First Holding Centres For Suspected Bangladeshis, Rohingyas

West Bengal Opens First Holding Centres For Suspected Bangladeshis, Rohingyas

2 hours ago
Armed Policemen Frisked Before Entering Bihar Gangster’s House For Raid; Two Officers Suspended

Armed Policemen Frisked Before Entering Bihar Gangster’s House For Raid; Two Officers Suspended

2 hours ago
Odisha Crime Branch Nabs Main Accused In Balianta Murder Case; Total Arrests Rise To 16

Odisha Crime Branch Nabs Main Accused In Balianta Murder Case; Total Arrests Rise To 16

2 hours ago
Orissa HC Quashes OHRC Order On Pay Of Retd Contractual Employee

Orissa HC Quashes OHRC Order On Pay Of Retd Contractual Employee

3 hours ago
Can This Oilfield In Bengal Bail Out India During The Energy Crisis? Know More

Can This Oilfield In Bengal Bail Out India During The Energy Crisis? Know More

3 hours ago
Wrong Script Uploaded; Student Branded ‘Pakistani’ As CBSE Admits Technical Glitch In OSM Rollout

Wrong Script Uploaded; Student Branded ‘Pakistani’ As CBSE Admits Technical Glitch In OSM Rollout

3 hours ago
Odisha: Debashish Samantaray Joins BJP Day After Quitting BJD, Hails PM Modi’s Vision

Odisha: Debashish Samantaray Joins BJP Day After Quitting BJD, Hails PM Modi’s Vision

4 hours ago
Russia Threatens ‘Systematic Strikes’ On Kyiv, Urges Foreigners To Leave Ukraine Capital

Russia Threatens ‘Systematic Strikes’ On Kyiv, Urges Foreigners To Leave Ukraine Capital

4 hours ago
  • Home
  • About us
  • Career
  • Contact
  • Privacy Policy
  • Terms of Usage
Tuesday, May 26, 2026
No Result
View All Result
OdishaBytes
  • Home
  • Odisha
    • Policy & Politics
    • City
  • India
  • Sport
    • Cricket
    • Football
    • Hockey
    • IPL
  • Entertainment
    • Music
    • Movie Review
    • Television
    • Bollywood
    • Hollywood
    • Ollywood
  • Business
  • Lifestyle
    • Travel
    • Food
    • Health
    • fashion
  • World
  • More
    • News You Can Use
    • Good News
    • Viral Videos
    • Tech
      • Cars & Bikes
      • Mobile & Gadgets
      • Review
  • Home
  • Odisha
    • Policy & Politics
    • City
  • India
  • Sport
    • Cricket
    • Football
    • Hockey
    • IPL
  • Entertainment
    • Music
    • Movie Review
    • Television
    • Bollywood
    • Hollywood
    • Ollywood
  • Business
  • Lifestyle
    • Travel
    • Food
    • Health
    • fashion
  • World
  • More
    • News You Can Use
    • Good News
    • Viral Videos
    • Tech
      • Cars & Bikes
      • Mobile & Gadgets
      • Review
No Result
View All Result
OdishaBytes
No Result
View All Result
Home Featured

BJP Vs BJD: Expect Strong Local Flavour To Campaign Pitch

by Akshaya Mishra
April 17, 2024
in Featured, OB Special, Odisha, Policy & Politics
Reading Time: 3 mins read
BJP Vs BJD: Expect Strong Local Flavour To Campaign Pitch
491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

Politics in Odisha is somewhat insular. Major currents of national politics hardly impact its existing dynamics.

The Left was a dominant political force in neighbouring West Bengal for decades. It didn’t have a spill-over effect in the state. When the Ram Mandir issue had the country in the thrall in the late 1980s and early 1990s, Odisha was largely indifferent to it. The political reaction to the nationwide commotion over the Mandal Commission report was lukewarm too. The politics of social justice is virtually non-existent in the state. Religion, caste and identity-centric politics don’t work here as in the rest of the country. Mass protests over issues are rare. Any analysis of electoral politics here with the yardstick applied elsewhere is likely to be uninformed and vacuous.

ADVERTISEMENT

Will things be different this time? Unlikely. Parties making a bid for power in Odisha need to go local. Parliamentary elections may be a slightly different story though.

An aggressive BJP brings a distinct flavour to the Assembly elections, but its primary talking points, Prime Minister Narendra Modi and Hindutva are national in tone and tenor. The local content in its election talk so far has not been strong, or at least not visible. It has not helped the state unit that the top leadership of the party has remained cordial with rival BJD’s top rung. Also, the long-drawn talk of an alliance may have confused the cadre and taken some sting out of its combativeness too.

So, how is the BJP placed at this point? Well, as election cards go, the BJD’s strategists appear to have planned and played it smart. They have spent considerable energy to blunt the BJP’s religion card. Aware of the possible impact of the grassroots outreach of the BJP and its Hindutva associates over the Ram Temple inauguration, they shifted focus to local temples sometime ago, allocating substantial funds for the development of religious places. The Rs 800-crore Srimandir Parikrama Prakalpa, the 75-metre heritage corridor around the shrine walls, was its showcase project. A day after inaugurating the project, Chief Minister Naveen Patnaik launched the Shree Jagannath Express bus service to facilitate transportation of people from all districts of Odisha to the pilgrim town of Puri. To cut it short, in competitive religious politics, the BJD has proved itself a match to the BJP.

In all elections so far, both Assembly and General, Prime Minister Narendra Modi has been the BJP’s unique selling point. But his appeal in the Assembly elections has been limited where the regional party has robust leadership and sound organisational strength. The BJD has a leader – personally blemishless and popular – to flaunt in Naveen to counter Modi, and it has kept its organisational machinery well-greased and battle-ready. Both leaders share good personal rapport, which appears to be holding back the state unit of the BJP from going all out against the Odisha Chief Minister. With its attack on the leadership missing the sting, it would be interesting to watch how it ramps up its assault in other areas to compensate for it.

The Odisha government has matched the Centre scheme for scheme besides bringing in its own ideas into its voter-pleasing manoeuvres. Now, if we go strictly by these parameters the BJD appears comfortably placed for the assembly elections. In the parliamentary polls, the BJP’s trump cards may hold good, helping it better its 2019 performance.

However, that’s not the whole picture. Elections are not won on drawing boards or bounty of sops. In the previous round of Assembly elections, Ashok Gehlot lost in Rajasthan despite unleashing a flurry of schemes and actually delivering reasonably well on the ground. And he is a leader of stature. Similar was the case of Bhupesh Baghel in Chhattisgarh. In Telangana, the BRS lost despite being on a freebie drive for most of its tenure.

So, populist schemes or freebies offer no guarantee that they would translate into votes. They might turn counterproductive if not implemented in due earnest and viewed with cynicism by the voters. This is where the BJP if it gets its focus right, can hit the BJD hard. A strong local flavour to its campaign with emphasis on secular issues backed by credible local candidates can work for it. It has done so in other states. The party must have strategised its moves along this line taking the cue from Rajasthan and Chhattisgarh results.

The BJP has kept its cards close to the chest so far. We might see them opening them during the campaigning. Coming back to where we started, elections in Odisha are not likely to deviate from character. The relative insularity will provide its own unique flavour.

(By arrangement with Perspective Bytes)

Share196Tweet123
ADVERTISEMENT
Akshaya Mishra

Akshaya Mishra

Senior Journalist & Writer based in New Delhi

Related Posts

Odisha CM Meets BJP Chief Nitin Nabin In Delhi Amid Cabinet Reshuffle Buzz

Odisha CM Meets BJP Chief Nitin Nabin In Delhi Amid Cabinet Reshuffle Buzz

by OB Bureau
May 26, 2026

Bhubaneswar/New Delhi: Odisha Chief Minister Mohan Charan Majhi met BJP national president Nitin Nabin in New Delhi on Tuesday amid...

Odisha Court Acquits Abdur Rehman In Al-Qaeda Terror Link Case

Odisha Court Acquits Abdur Rehman In Al-Qaeda Terror Link Case

by OB Bureau
May 26, 2026

Cuttack: A court in Odisha’s Cuttack acquitted terror accused Abdur Rehman in a case related to his alleged links with...

Odisha: Debashish Samantaray Joins BJP Day After Quitting BJD, Hails PM Modi’s Vision

Odisha: Debashish Samantaray Joins BJP Day After Quitting BJD, Hails PM Modi’s Vision

by OB Bureau
May 26, 2026

Bhubaneswar: A day after resigning from the Biju Janata Dal (BJD), senior Odisha politician Debashish Samantray joined the Bharatiya Janata...

Six Die Due To Asphyxiation Inside Septic Tank In Odisha’s Kalahandi, CM Majhi Grants Rs 4L Each

Six Die Due To Asphyxiation Inside Septic Tank In Odisha’s Kalahandi, CM Majhi Grants Rs 4L Each

by OB Bureau
May 26, 2026

Bhawanipatna: In a tragic incident, at least six persons died due to suspected asphyxiation inside an under-construction septic tank at...

SAI International School SAI International School SAI International School
OdishaBytes

Copyright © 2026 Frontier Media

Navigate Site

  • About
  • Advertise
  • Privacy & Policy
  • Contact
  • News Feed

Follow Us

No Result
View All Result
  • Home
  • Odisha
    • Policy & Politics
    • City
  • India
  • Sport
    • Cricket
    • Football
    • Hockey
    • IPL
  • Entertainment
    • Music
    • Movie Review
    • Television
    • Bollywood
    • Hollywood
    • Ollywood
  • Business
  • Lifestyle
    • Travel
    • Food
    • Health
    • fashion
  • World
  • More
    • News You Can Use
    • Good News
    • Viral Videos
    • Tech
      • Cars & Bikes
      • Mobile & Gadgets
      • Review

Copyright © 2026 Frontier Media