Sambalpur: China-made lights which had taken over the clay lamp business in the last few years, are not so much in demand this time. It’s all because of a hashtag #PottersKiDiwali that’s trending on social media, encouraging people to buy locally made earthen lamps instead of imported electric lights.
Students here, particularly those of GM University, have started this drive by putting up posters across the town highlighting the benefits of clay diyas.
Diwali is Approaching and we need to ensure every human out there is smiling this Diwali. Please buy stuff from such sellers, they’ll be selling to buy a box of sweets and a new dress for their little girl this Diwali.
Let’s make a #HappyDiwali for Everyone ✨ #PottersKiDiwali ? pic.twitter.com/Sp479EVcaz
— Sujay Raj (@Sujay__Raj) October 21, 2019
People on social media are urging buyers not to bargain with earthen lamp sellers who are often poor people with very low margins.
This Diwali bring some light in the Potters homes too
Buy Diyas from the Potters, not the Chinese lights
Let’s bring the change…#PottersKiDiwali #PKD@AskAnshul ❤?? pic.twitter.com/Y18fCAeaI6— ROHAN MISHRA (@im_rohanmishra) October 21, 2019
Local sellers, too, are reportedly saying that sales are better despite rains. Some have also mentioned that there’s less bargaining from customers this time.
The PHED Ground, however, is slushy after the continuous rains and this has affected cracker sales. As many as 40 out of 100 vendors have closed their outlets on the ground due to lack of sales.
