Elon Musk Had Tried To Sell Tesla To Apple, But Tim Cook Didn’t Meet Him
San Francisco: Just days after plans of Apple’s electric car surfaced, Tesla co-founder Elon Musk said he had once approached Apple’s chief executive Tim Cook to offer them the struggling electric car company.
However, Cook had “refused to take the meeting”, Musk said in a tweet.
He revealed that he had contacted Cook “during the darkest days of the Model 3 programme”, when Tesla was believed to be heading towards bankruptcy.
Musk had described the period as “manufacturing hell”.
At that time, Tesla was worth “1/10 of our current value”, that is, around $60 billion (Rs 44K crore)!
Apple is known to be testing its own electric car project with 45 test vehicles reportedly on the road in March 2018.
Apple also acquired Drive.ai, an autonomous driving technology startup, in May 2019.
The iPhone-maker is expected to launch its first electric car in 2024 with battery tech developed in-house.
This news pushed Apple’s shares up by 2.9 per cent and reduced Tesla’s by 1.5 per cent on Tuesday.
Experts such as Morgan Stanley analyst Adam Jonas have said that Apple “represents far more formidable competition” to Tesla than established car companies because it “possesses the key ingredients that we believe are critical to be successful in the future auto industry”.
In 2015, Musk was asked about Apple allegedly poaching “important engineers” from Tesla. The billionaire entrepreneur responded: “Important engineers?They have hired people we’ve fired. We always jokingly call Apple the ‘Tesla Graveyard’. If you don’t make it at Tesla, you go work at Apple. I’m not kidding.”