Bhubaneswar: Strengthening its technology leadership, ArcelorMittal Nippon Steel India (AM/NS India) has launched Zagnelis® Protect, a premium Zinc–Aluminium–Magnesium coated steel brand designed for high-performance automotive applications.
Proven across European markets, ArcelorMittal’s patented Zagnelis® Protect coatings mark a first of its-kind manufacturing capability in India, which is the world’s third largest automotive producer.
The initial application of Zagnelis® Protect will be in motor cups – critical enclosures for direct-current motors used in windows, mirrors, wipers, and seats. With each car deploying 20 – 30 such motors, this product delivers immediate value through improved performance.
While it has been launched with an initial focus on motor cups, Zagnelis® Protect is engineered for a broad spectrum of automotive applications as well, including chassis parts, door inner panels, hood/bonnet inner panels, and decklid/tailgate inner panels, the company said in a statement.
Globally, Zagnelis® Protect coatings are recognised for delivering significantly higher corrosion resistance than conventional galvanised (GI) coatings. The new brand also offers exceptional corrosion resistance, self-healing protection, outstanding drawability, and reliable weldability.
Domestic production will improve supply chain efficiency and quality consistency, helping customers strengthen both operational performance and competitive advantage. Currently, an estimated 8–10% of critical automotive steel grades used in India are imported, largely due to coating and metallurgical complexity. The localisation of advanced coated steels will play a critical role in the sector’s next phase of growth.
On the occasion, Ranjan Dhar, Director & Vice President – Sales & Marketing, ArcelorMittal Nippon Steel India (AM/NS India), said, “The launch of Zagnelis® Protect reflects our commitment to advancing the nation’s automotive manufacturing capabilities through high-quality and high-performance steel solutions. This marks a significant step towards supporting a globally competitive automotive ecosystem. Supported by the unparalleled technology and expertise of our parent companies, ArcelorMittal and Nippon Steel, we are making this world-class, import-substitute product available domestically. This will enable automotive companies to meet global standards while contributing meaningfully to the Aatmanirbhar Bharat vision.”
