Mumbai: The controversy surrounding the viral Rs 370 biryani joke has taken another turn, with YouTuber and reality TV personality Elvish Yadav weighing in on the debate.
Reacting to comments made by content creators Pranit More and Himanshu Jangra, Elvish criticised the framing of the joke and questioned the idea of attaching a monetary value to consent.
His remarks have sparked fresh discussions online, adding fuel to an already polarising controversy.
Calling out Himanshu and Pranit, Elvish wrote on X, “₹370 ki biryani ne do cheezein expose kar di: Ek aadmi ko laga consent ka MRP hota hai. Aur ek comedian ko laga har uncomfortable silence ko laughter track se bachaya ja sakta hai. Biryani toh dum pe bani thi, controversy ego pe🥹 (The ₹370 biryani exposed two things: one man believed consent had a price tag, and another comedian believed every uncomfortable silence could be saved with a laughter track.).”
₹370 ki biryani ne do cheezein expose kar di:
Ek aadmi ko laga consent ka MRP hota hai.Aur ek comedian ko laga har uncomfortable silence ko laughter track se bachaya ja sakta hai.
Biryani toh dum pe bani thi, controversy ego pe🥹
— Elvish Yadav (@ElvishYadav) June 10, 2026
It all started when during a show in Gurugram, Pranit invited an audience member, Himanshu, to share a personal story.
During the interaction, Himanshu recounted a date during which he paid ₹370 for a biryani meal and later felt disappointed when the evening did not lead to physical intimacy.
While narrating the incident, he made remarks implying that he expected something in return for the money he had spent, framing it as a failed “investment.”
“Maine kaha ki ₹370 lage hain to use to wasool to karunga hi (“I told myself, ‘I’ve spent ₹370 on this, so I have to recover that investment somehow.)”
The remarks triggered widespread backlash on social media, with many users arguing that they reflected problematic attitudes towards consent and highlighted the misogyny that continues to persist in society.
Pranit also found himself at the centre of the controversy, as critics accused him of giving the comments a platform, laughing along during the exchange, and later posting the clip online.
Several social media users questioned why he did not challenge or condemn the remarks during the show.
Content creator and actor Kusha Kapila was among those who publicly criticised Pranit, calling him out on Instagram.
She wrote on Instagram, “Urge women to call out disgusting comedy plenty. Please darna mat (Don’t feel scared). Bakwaas kiya he toh drag karo badiya se (If they have spoken nonsense then feel free to drag it too). Uploading a clip like that is a choice. Choosing to crack certain jokes and hosting that on your channel is a choice. This, btw, is not comedy. This is content designed to get a reaction. I am so glad that so many women are calling it out.”
She further added, “Bahut achcha lag raha hai! Bahut mazza aa raha hai! Aaj main apne paiso se order karke biryani khaungi (I feel amazing, it feels great to see this. I will order biryani with my own money and eat it tonight).”
Amid backlash, Pranit deactivated his Instagram account and issued a statement, which read, “I’ve seen the criticism regarding a recent crowdwork clip. The comments made by the audience member do not reflect my views. Looking back, I should have challenged the remark instead of laughing and moving on. That was a lapse in judgement on my part.”
“I appreciate everyone who raised their concerns respectfully. I sincerely apologise for whatever happened, and I’ll take this lesson forward. I’m human, and like anyone else, I’m constantly learning,” he concluded.
